Kashmiri 25

Kashmiri by Asim Jofa captures the refined beauty of winter, blending ancestral craftsmanship with contemporary elegance. Inspired by the serene valleys of Kashmir, the collection features rich herringbone, rod and plush winter fabrics that offer warmth, depth and sophistication. Its color palette moves gracefully from deep, dramatic tones to soft, glowing warm hues, creating a perfect balance for the season. Intricate multicolored embroideries, inspired by traditional Kashmiri motifs, bring each outfit to life with stunning detail. Every ensemble includes an exquisitely embroidered shawl, adding visual richness and completing the winter look with effortless charm. Designed for the modern woman, the collection reflects artistry, grace and timeless appeal. Kashmiri by Asim Jofa stands as a statement of luxury winter fashion, crafted for lasting elegance and unforgettable presence.

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Makhmal Velvet 25

Makhmal by Asim Jofa unfolds as a celebration of winter luxury, where velvet becomes the language of refinement. Crafted with rich textures, intricate embroideries and jewel-toned palettes, the collection blends traditional craftsmanship with modern elegance. Each piece drapes with softness and depth, offering warmth, sophistication and a timeless festive appeal.

From deep statement hues to soft ivories, every design reflects the richness of winter fashion while maintaining comfort and versatility. These velvet ensembles are ideal for weddings, winter events and festive gatherings, ensuring a graceful presence wherever you go. Makhmal is crafted for women who value detail, artistry and elegance that lingers long after the moment has passed.

Explore the world of premium winter wear with Asim Jofa, Pakistan’s leading designer brand known for luxury women’s clothing, embroidered suits and festive collections designed with exceptional craftsmanship.

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Layyan

Layyan by Asim Jofa brings a refined expression of festivity, where elegant craftsmanship meets modern sophistication. Each design is created to highlight the beauty of celebration with luxurious embroideries, detailed artistry and silhouettes that offer both comfort and style. The collection captures the essence of festive wear, making every occasion feel special.

Featuring premium fabrics and carefully selected colour palettes from soft pastels to rich, luminous tones each outfit drapes gracefully and reflects a sense of timeless opulence. Whether it is a family gathering, a festive event or a wedding celebration, Layyan ensures that your presence stands out with subtle glamour and confidence.

Designed for the modern woman, the collection balances versatility with elegance. Every piece combines wearability, fine detailing and contemporary appeal, offering outfits that create lasting impressions and elevate everyday style.

Explore more from Asim Jofa, a leading name in luxury women’s clothing in Pakistan. Discover premium festive wear, embroidered suits and designer collections crafted with excellence, sophistication and enduring beauty.

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Lumiere

Lumiere by Asim Jofa unveils the true essence of festive elegance, blending artistic craftsmanship with timeless sophistication. Designed to illuminate every celebration, the collection features luxurious fabrics, intricate embroideries and silhouettes that drape with effortless grace. Inspired by the charm of the season, each outfit moves from ethereal pastels to striking festive tones, offering a perfect balance of beauty and refinement. With Aena Khan embodying the allure of the collection, every ensemble reflects poise, style and festive brilliance. Created for the modern woman, Lumiere ensures confidence, charm and unforgettable presence at every occasion, from intimate soirées to grand wedding festivities.

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Western Urban Edit

THE URBAN EDIT by Asim Jofa — not your average everyday wear. Essentials infused with off-duty cool and a city-slick attitude become pieces that make a statement without trying. Designed for HIM and HER, the collection blends comfort with bold street-inspired aesthetics, bringing effortless style into your daily wardrobe. It’s where modern design meets urban confidence, delivering silhouettes that move with you and speak for you. Built for versatility, individuality and comfort that never plays it safe, THE URBAN EDIT transforms everyday dressing into a form of self-expression.

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En Vogue

En Vogue by Asim Jofa unveils a renaissance of modern luxury, where classic embroidery meets contemporary craftsmanship. Designed for the woman who embodies confidence and sophistication, the collection features 20 impeccably curated ensembles, each radiating an irresistible, high-fashion allure. From luxurious fabrics to an exquisite color palette and innovative patterns, every piece reflects elegance, strength, and timeless beauty. En Vogue stands as a tribute to today’s modern style icons—women who command presence effortlessly and embrace fashion with purpose and poise.

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IZEL

IZEL by Asim Jofa unfolds like a modern fairytale where fashion meets fantasy, a dream spun from stardust and imagination. Each ensemble plays its part in a story of timeless elegance and quiet power, merging regal embroideries with contemporary silhouettes. The collection redefines the queen’s move on the fashion board—bold, graceful and commanding. Featuring 20 spellbinding designs crafted from luxurious fabrics and painted in an enchanting color palette, IZEL is set against a surreal dreamscape of life-size Greek sculptures, ethereal backdrops and chess pieces frozen in time. More than a collection, IZEL is a realm where every woman becomes the heroine of her own sartorial legend, embodying strength, beauty and mysti

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Monochrome

Step into the exquisite world of Monochrome by Asim Jofa, a collection where elegance drapes like moonlight across the midnight sky. Inspired by the celestial calm of a lunar eclipse, each ensemble—from ethnic-infused prints to intricately embroidered tapestries—echoes the subtle drama of shadow meeting light. This collection narrates a story in black and white, blending traditional Eastern artistry with a contemporary vision. Designed to reflect poise, sophistication and timeless charm, every piece captures serenity and modern elegance. Monochrome offers women a curated experience of graceful style, refined craftsmanship, and understated luxury, making it a definitive statement for those who value subtlety and chic expression

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